The Best Caviar Brands for Parties, Gifting & Everyday Indulgence (USA Edition)
June 10, 2025 | *Advertisement
#1
BEST CHOICE
Why we rated The Caviar Co. #1*
Founded in San Francisco by sisters Petra and Saskia Bergstein, The Caviar Co. is our top choice because it blends old-world caviar tradition with a modern, playful approach. From Michelin-starred dining rooms to rooftop parties, they make it easy to bring exceptional caviar into real life moments instead of saving it for once-a-year occasions.
Key reasons we ranked The Caviar Co. #1:
- Exceptional selection of caviar and roe for every occasion, from entry-level to ultra luxe
- Focus on quality, integrity, and traceability with trusted aquaculture partners
- Strong commitment to sustainable sturgeon farming practices
- Educational tastings, events, and a Caviar Club that make caviar more approachable, fun, and shareable
Ratings:
#2
Why we rated ROE Caviar #2*
ROE leans into a sleek, minimalist luxury look with large tins meant to sit in the center of the table. It is a nice option for one big moment, but the line is narrow and does not give you the same flexibility The Caviar Co. offers for different tastes, budgets, and occasions.
PROS:
- Clean, modern packaging that works well as a gift
- Simple, single-origin story that is easy to explain
CONS:
- Limited product range compared to broader caviar and roe collections
- Less focus on education, pairings, and events
- Not as many options for people who want to start small or explore different styles
Ratings:
#3
Why we rated Tsar Nicoulai #3*
Tsar Nicoulai is one of the early names in American farmed caviar with a strong farm story, but it feels more like a chef ingredient than a brand you build a celebration around. Great if you are already deep into caviar, less ideal if you are just trying to host a fun, modern caviar night.
PROS:
- Long history in American farmed caviar
- Solid quality that many restaurants trust
CONS:
- Branding and experience feel more serious and old school
- Less focused on gifting, parties, and fun formats for first-time caviar eaters
- Website and assortment can feel a bit technical and chef-oriented
Ratings:
#4
Why we rated California Caviar Company #4*
California Caviar Company is respected in chef circles and known for working closely with restaurants and culinary pros. For home customers, though, it can feel more like buying from a food distributor than a brand built around hosting, gifting, and making caviar easy and fun.
PROS:
- High-quality California sturgeon caviar
- Strong relationships with chefs and restaurants
CONS:
- Positioning and presentation feel more professional than playful
- Less emphasis on lifestyle, celebrations, and curated gifting experiences
- Can be intimidating for beginners compared to more guided, approachable brands
Ratings:
#5
Why we rated Marky’s #5*
Marky’s is a long-standing gourmet retailer that sells everything from caviar to foie gras, truffles, and smoked fish. The upside is lots of choice. The downside is that caviar is just one of many categories, so the experience is less curated and less focused than a dedicated caviar brand like The Caviar Co.
PROS:
- Large catalog of caviar types and price points
- One place to order multiple gourmet items
CONS:
- Feels like a big gourmet shop, not a focused caviar experience
- Overwhelming for newcomers who just want a simple, high-quality pick
- Fewer brand-led experiences, education, and club-style offerings
Ratings: